MARKETING SENSORIAL E PESSOAS IDOSAS
نویسندگان
چکیده
O estudo se refere a importância do marketing sensorial e como ele influência na decisão de compra público idoso. Possui objetivo geral analisar por pessoas idosas no município Santa Maria. A justificativa deste deve ao fato que o mercado está cada vez mais disputado e, as empresas devem compreender os sentidos afetam consumidores para não percam seus clientes atraiam novos. metodologia caracteriza descritiva quantitativa, coleta dados foi através um questionário usando escala likert 5 pontos. Os resultados evidenciam idosas, pelas questões todos cinco são levados em consideração hora consumir produto/serviço podem fazer com deixem comprar mal utilizado sensorial. Conclui partir dos alcançados, tem visto atuam percepção, comportamento, julgamento subconsciente afim moldar percepções consumidor relação qualidades bem ou serviço.
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ژورنال
عنوان ژورنال: Revista Gesto
سال: 2022
ISSN: ['2358-0216']
DOI: https://doi.org/10.31512/gesto.v10i2.765